ABM Manager

About Staffbase We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform . Our industry-leading and award-winning agentic AI communications channels - intranet, employee app and email solutions - create engaging experiences that connect and empower employees. Headquartered in Chemnitz, Germany and New York City, with offices in Berlin, London, Sydney, Tokyo, Prague, and Minneapolis–St. Paul, our diverse team of 550+ employees supports 1,500+ customers—reaching over 14 million employees—in transforming their employee experience. We are proud to be a Unicorn company—privately valued at over $1 billion—demonstrating strong growth, innovation, and lasting impact in our industry. Together, we’re shaping the future of workplace communication. Staffbase is seeking an innovative ABM Manager, Americas who thinks like a strategist, executes like a creative, and operates in lockstep with Sales. You will be responsible for building and executing ABM programs and high-velocity revenue driving outbound sales plays. In this role, you will act as the "growth architect," leveraging customer insights, intent data, and AI automation to penetrate strategic accounts and accelerate ARR, reaching the right buying groups at precisely the right moment—turning accounts from pipeline dreams into revenue reality. This is a role that blends strategy with scrappy, creative execution. Success is measured by account and contact-level engagement, pipeline, and retention outcomes across strategic accounts. What you’ll be doing Account-based Marketing Full ownership of ABM programs in the Americas spanning 1:1 and 1:few plays for our biggest and most complex deals, including targeting, personalization strategy, asset creation, channel orchestration, and pipeline reporting Create ABM playbooks, turning intent signals, tech stack data, and public information into a sharp point of view and execution strategy on every priority account Partner with Paid Media on account-targeted advertising and retargeting, with Field and Partner Marketing on event and co-marketing tie-ins, and with Product Marketing on messaging Partner with Sales, SDRs, and CSMs, and measure what matters. Develop joint account plans, ensure coordinated follow-up on every program, and drive rep enablement Join account reviews and QBRs as a strategic partner, not a reporter. Actively shape how accounts are approached and what messaging resonates Creative Campaign Orchestration Design multi-touch campaigns that break through inbox noise. Work with Growth and Field Marketing to blend paid, email, LinkedIn, direct mail, events, and AI-driven personalization into cohesive account experiences Time campaigns to align with account readiness signals and buying signals, using intent data to strike when accounts are most receptive Create personalized, industry-specific content and messaging that speaks directly to each account's challenges and priorities Innovation & Automation Utilize and operationalize AI to optimize workflows, gain clear account insights, create messaging, and measure what’s working Experiment continuously with new channels, formats, and tactics; test what works and double down on winners Craft the processes and playbooks as you go, so that the program can scale to other regions Measurement & Optimization Work with marketing operations to build closed-loop reporting that tracks engagement, opportunity creation, deal velocity, and revenue impact by account Run A/B tests relentlessly—optimize messaging, timing, channel mix, and tactics based on real performance data Share wins and learnings with Sales and the broader marketing team, building a culture of continuous improvement What you need to be successful Experience 5+ years of B2B marketing with at least 1 to 2 years deep in ABM/ABX, demand generation, or similar account-focused motions Proven track record building and executing campaigns that directly contributed to pipeline and revenue Nice to have: formerly worked as a BDR and SDR so you know the world of hunting and prospecting to be a knowledgeable partner to sales in their work Core Capabilities Proficient with the tools of the trade: Clay, Claude, Gong, HubSpot, and LinkedIn Sales Navigator Comfortable with data—you can extract insights from dashboards, run analyses, and translate numbers into strategic recommendations Strong communicator who thrives in matrix environments and can influence without authority Creative problem-solver. You find unconventional ways to reach accounts and break through competitive noise Resourceful and detail-oriented; you move fast but don't cut corners Global Markets Marketing operating principles Easy to work with: When we partner with other teams, we obsess over making our work complete and ready to action, with no additional effort required on their part. Experiments encouraged: We move fast, test ideas, and learn quickly knowing that progress beats perfection. Obsess over the market: Executing marketing activity is table stakes. Our biggest value lies in being expert consultants on the market, product, and customers, and we actively invest in maintaining that expertise. Roll up our sleeves: We operate as business owners of our own area, never above any task that advances company and customer interests, and we invest our time where it maximizes return. Bring the solution: We challenge each other and name problems directly, but we always come to the table with ideas, solutions, and a path forward. We don't just identify what's broken; we help fix it. Good vibes, great work: We believe the best work happens when people actually enjoy who they're working with. We make room for laughter, growth, and real human connection. What you'll get Competitive Compensation - we offer attractive salary packages, including LTIP (unit-based Long Term Incentive Plan) Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of $1608 Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August Support - we’re offering a 401(k) plan with company match and health plans, including dental & vision as well as competitive Paid Parental Leave to support new parents Volunteer Day - you’ll get one day off per year for supporting a social project In compliance with local law, we are disclosing the compensation, or a range thereof. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Staffbase's total compensation package for employees. Pay Range: $115,000 - $150,000 CAD base salary per year. Other rewards may include commissions and program-specific awards. In addition, Staffbase provides a variety of benefits to employees, including health insurance coverage, equity, paid parental leave, an employee growth budget, life and disability insurance, a retirement savings plan, wellness days, paid holidays, and paid time off (PTO). #LI-AC1