Automotive System Power Principal Engineer

Employment: Full-time Experience level: Mid-Senior Level Job Description Senior Product Marketing Engineer Automotive System Power (ASP) | China The Role Drive product strategy, demand creation, customer engagement, positioning, and growth for the Automotive System Power portfolio in China. The scope includes processor-attached PMICs, intelligent power devices such as eFuses, high-side switches, and controllers, and automotive battery-management solutions. Translate China market and customer needs into portfolio, roadmap, and go-to-market priorities in partnership with Sales, FAE, and global Product Lines. Location: China Key Responsibilities Product Strategy & Portfolio • Define and execute the China product and market strategy across PMIC, eFuse, High Side Switch, and Automotive BMS portfolios. • Pursue funnel creation, new design-ins and own automotive revenue for the region. • Translate customer needs, vehicle-architecture trends, competition, and ecosystem requirements into roadmap and investment recommendations. • Partner with Product Lines on business cases, pricing, market requirements, positioning, and feature priorities. • Use market and competitive analysis to guide differentiation, design-in focus, and growth priorities. Customer Engagement & Growth • Lead product-marketing engagement with automotive OEMs, Tier 1s, ecosystem partners, and distribution channels in China. • Drive design-ins and revenue through account strategies, opportunity pipelines, and application-focused value propositions. • Represent the voice of China customers in global portfolio and roadmap decisions. • Partner with Sales and FAE to remove technical and commercial barriers and improve opportunity conversion. Product Definition, Launch & Enablement • Consolidate application and customer requirements to support product definition, validation strategy, reference solutions, collateral readiness, and launch execution. • Create customer presentations, product briefs, training, competitive analysis, and clear technical value propositions. • Execute launches, campaigns, workshops, and channel training while maintaining focus on differentiation, quality, and time to market. Cross-Functional Leadership • Coordinate PMIC, eFuse, High Side Switch and Automotive BMS teams to present a unified automotive portfolio and expand cross-selling at strategic accounts. • Align global Product Lines, engineering, sales, marketing, operations, quality, and supply chain around customer and business priorities. • Communicate business status, opportunities, risks, and decisions clearly to senior leadership and global stakeholders. Required Qualifications • BSEE or related technical degree and 10+ years in semiconductor product marketing, technical marketing, or product management. • Automotive semiconductor experience, including OEM/Tier 1 development, qualification, and design-in cycles. • Strong PMIC knowledge for SoCs, MCUs, or MPUs, including power architecture, regulation, sequencing, monitoring, diagnostics, protection, and system tradeoffs. • Working knowledge of automotive IPDs, including eFuses and high-side switches, for protected power distribution and load control. • Understanding of automotive battery-management applications and the ability to position BMS solutions at system level. • Knowledge of functional safety and automotive quality expectations, including ISO 26262, ASIL concepts, and AEC-Q100. • Proven success launching semiconductor products, generating design-ins, building pipelines, and delivering revenue growth. • Strong knowledge of China automotive OEMs, Tier 1s, competitors, decision processes, and ecosystem relationships. • Ability to influence technical and commercial stakeholders and convert application needs into product and business priorities. • Fluent Mandarin and strong business English, with concise and persuasive communication skills. Preferred Qualifications • MSEE. • Deep expertise in at least one of PMIC, IPD/eFuse, or automotive BMS, with working knowledge across the broader portfolio. • Experience working with globally distributed product and engineering teams. Additional Information Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier . With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future. At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives. We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process. Are you ready to join our team and shape the future with us? Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our  Diversity & Inclusion Statement .