Marketing Communications Manager

GoMining runs a portfolio, not a single product: Digital Miners, the GOMINING token, GoMining Card, Simple Earn, Wallet, Miner Wars, Academy, Travel, Launchpad and the VIP programme. Each of them ships, launches and promotes on its own rhythm — and today those messages reach the same user through the same channels without a single owner making sure they add up to one coherent story. That owner is this role. You'll sit at the centre of marketing as the connective layer between product go-to-market, brand, performance, content, CRM, community, design and PR. Half the job is orchestration: owning the communications calendar and running launches end to end, on time, across every channel. The other half is the message: making sure what we say about any product is clear, consistent, on-brand and worth a user's attention. This is a hands-on individual contributor role with company-wide visibility. You will not manage a team — you will manage the flow of work between several of them. What you'll do Orchestration — own how communication gets made and shipped Own a single, company-wide marketing communications calendar: every product launch, feature release, campaign, promo and announcement in one place, with owners and dates. Run launches end to end - both product and brand comms. Take the go-to-market input from product marketing leads and turn it into a channel plan — CRM (email, push, in-app inbox), in-product surfaces, community, social, website and blog, app stores, paid support assets, PR — then drive it to delivery. Write the briefs. Translate business goals into creative and content briefs that designers, motion designers and copywriters can actually execute against, with clear deliverables and deadlines. Be the single window into the design and production team. Prioritise, sequence and unblock requests instead of letting every stakeholder queue separately. Hold the timeline. Chase dependencies across product, legal, compliance and finance so assets are approved and live on the date we committed to. Coordinate joint communications with partners, collaborations and sponsorships. Close the loop: pull post-campaign results with the analytics and CRM teams, run the retro, and turn what you learn into the next brief. Message — own what we say and how it sounds Build and maintain the messaging architecture across the portfolio: what each product promises, to whom, in what words, and how the products connect into one proposition. Turn technical and financial mechanics — mining rewards, tokenomics, cashback, yields, VIP tiers — into copy a first-time user understands without a glossary. Own tone of voice and message consistency in practice, not just in a deck: review outgoing communications against brand and messaging guidelines before they ship. Maintain the shared toolkit — messaging docs, key-message one-pagers, FAQ and objection handling, launch templates — so other teams stop reinventing product copy. Write and edit the high-stakes pieces yourself: launch announcements, product pages, campaign concepts, executive and partner-facing materials. Work within the advertising and financial-promotion constraints of each channel and jurisdiction, together with legal and compliance, so approved copy is also compliant copy. Track how competitors and the wider crypto and fintech market communicate, and bring back what's worth noting. What success looks like First 1 month — the calendar exists and is trusted; every product's messaging is documented in one place; the brief-to-delivery process is running without you being chased. First 3 months — launches ship on schedule with a full channel set as the default, not the exception; message consistency across channels is visibly better; each launch produces a documented result and a next-step recommendation. Requirements 4+ years in marketing communications, product marketing, integrated campaigns or brand communications — in-house at a fintech, marketplace, consumer app or scale-up, or agency-side with comparable clients. Proven end-to-end ownership of multi-channel launches: you can walk us through campaigns you ran from brief to results, and say honestly what worked and what didn't. Strong writing and editing in English (C1+). You'll be assessed on real copy, not on adjectives in a CV. Genuine project management ability — prioritisation, dependency tracking, working to deadlines and budget across teams you don't manage. The ability to hold a high creative bar while saying no, moving a date, or telling a senior stakeholder their request is out of scope. Comfort with complex products: you enjoy the work of understanding a mechanic properly before writing about it. Data literacy — you read campaign performance and use it to change the next brief. Experience coordinating external agencies or creative studios. Would be a plus Experience in crypto, Web3, mining, trading, neobanking, payments or investment products. Familiarity with advertising restrictions on financial and crypto products across ad platforms and jurisdictions. Experience building brand or messaging systems from scratch rather than inheriting a finished one. Additional languages. Benefits Professional growth: support for courses, conferences, and English learning (up to 100% coverage). Work-life fit: remote or hybrid format with flexible hours across international teams. Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year Recognition programs: structured performance reviews and team awards. Team culture: retreats in international locations (for example, company apartments in Cyprus).