Marketing & Communications Manager, Southeast Asia

ROLE HIGHLIGHTS: - Marketing & Communications Manager, Southeast Asia - Location: Kuala Lumpur - Department: Data & Missions Marketing - Reports to: Senior Marketing Manager APAC, Data & Missions - Permanent - Employment type: Permanent - Workplace model: Hybrid - Employment is subject to applicable security screening (incl. SUPO, where required) WHO ARE WE? ICEYE is the world leader in sovereign intelligence from space. We deliver persistent monitoring capabilities to detect and respond to changes in any location on Earth. We enable fast decisions that contribute to a safer future. ICEYE owns the world's largest and most advanced synthetic aperture radar (SAR) satellite constellation. We provide our customers with intelligence with unmatched quality, latency and revisit times, in any weather, day or night. To governments who choose to operate their own constellation, we provide this proven capability as a sovereign system. ICEYE-built constellations serve customers in defense and intelligence, environmental monitoring, insurance, and emergency management. ICEYE is headquartered in Finland and operates globally with over 1,000 employees across Poland, Spain, the UK, Australia, Japan, the UAE, Greece, and the US. Why should you work for us? ICEYE is at the cutting edge of space-based intelligence technology. We design, build, and operate the world's largest SAR satellite constellation, and we deliver sovereign ISR capabilities to governments across Europe, Asia, and beyond. Working with ICEYE, you will be part of making the impossible possible while shaping the defense technology industry. You will work with diverse and engaged colleagues to further the ICEYE mission. At ICEYE, we know that without great people we cannot succeed. You will be an integral, valued, and appreciated colleague with the ability to directly shape the vision and direction of the business. We actively support continuous professional development and provide access to courses, training, and conferences. ICEYE is a place where your development, growth, and success is a priority. The Mission of the Marketing & Communications Manager, Southeast Asia Build ICEYE's market presence and pipeline in Southeast Asia by developing and executing localized marketing campaigns, strategic communications, and sales enablement that position ICEYE as the trusted partner for sovereign space-based intelligence across defense, maritime, and disaster management agencies in the region. The Role The ICEYE Data and Missions Marketing team is growing and looking for an experienced Marketing & Communications Manager for Southeast Asia, based in Kuala Lumpur, to join as soon as possible. In this role, you will lead and implement all marketing and communications plans and activities in Malaysia, Indonesia, the Philippines, and Cambodia for the Data and Satellite Missions lines of business. You will report to with ICEYE's Senior Marketing Manager for APAC, who covers Korea, Australia and New Zealand, Singapore, Thailand, and Vietnam. Southeast Asia is planned as one region, so you will share agencies and work jointly on regional events and campaigns. This includes: - Planning, developing, and executing high-impact marketing campaigns aligned with sales priorities and commercial objectives - Driving measurable ROI across multiple channels: PR, events, digital, social media, and thought leadership content - Managing PR with the Southeast Asia regional PR agency, including local-language media relations, op-eds, and localized global announcements - Leading event management and execution for regional defense and space shows (such as LIMA in Malaysia, Indo Defence in Indonesia, and ADAS in the Philippines), including speaking slots and customer meetings tied to active sales pursuits - Coordinating ISR Cell demonstrations and SAR workshops at events, customer visits, and military exercises - Developing localized sales kits, briefings, and proposal visuals in Bahasa and English, working with the APAC design and localization agency - Owning the Southeast Asia landing page as the home for local news, events, the local team, and customer resources - Developing new Southeast Asia use cases with sales and product, and sharing them back to the global team for reuse - Supporting engagement with national ministries of defence, armed forces, maritime and coast guard agencies, national disaster management agencies, and regional bodies such as ASEAN - Monitoring and reporting on campaign performance together with the central marketing function - Coordinating with Product Marketing, Digital Marketing, Events, Visual Design, and Sales to ensure alignment Core Competencies: - Proactive, Results-Driven Marketing Execution Strong ability to take initiative and independently drive marketing activities that deliver measurable ROI. Comfortable working across multiple channels and tactics, including PR, events, web, social media, and thought leadership content. - Defense and Security Sector Expertise Understanding of defense and security policy, procurement processes, and government decision-making structures. Experience in marketing, PR, or public affairs engagement with ministries of defence, armed forces, or maritime agencies in Southeast Asia is a strong advantage. - Communications and PR Management Skilled in managing media relations, press releases, and local PR agencies. Can craft messaging that builds brand credibility with defense and policy audiences. - Sales Enablement Ability to develop and deliver localized collateral, briefings, and tools that support the sales team. Works closely with sales to understand account-specific needs. - Stakeholder Collaboration Effective at working across functions, geographies, and time zones. Coordinates with the APAC field marketing manager, global marketing, regional sales leadership, corporate communications, agencies, and local partners. - Event and Campaign Management Hands-on experience planning and executing trade shows, customer events, workshops, and digital campaigns. Can manage budgets, vendors, and logistics. - Southeast Asia Market Knowledge Understanding of the defense, maritime, and disaster management landscape in Malaysia, Indonesia, the Philippines, and Cambodia, including key players, cultural nuances, and media environment. Sensitivity to the regional geopolitical context and to how governments in the region balance relationships with multiple major powers. Requirements: - 8+ years of relevant marketing experience in a B2G environment - Experience with campaigns in the defense, government, or public sector - Proven experience in the Southeast Asian market, ideally Malaysia and Indonesia - Track record of proactive, self-driven marketing execution with measurable impact - Strong written and verbal communication skills - Ability to tailor messaging for diverse audiences - Strong conceptual skills and attention to detail - Native or near-native fluency in Bahasa Malaysia and/or Bahasa Indonesia - Fluency in business English - Proven ability to collaborate and influence across teams - Thrives in a fast-paced, agile growth environment - Flexible, positive attitude with entrepreneurial hands-on drive Nice to have: - Experience in marketing, PR, or public affairs engagement with ministries of defence, armed forces, maritime agencies, or disaster management agencies in Southeast Asia - Additional regional languages, such as Filipino (Tagalog), Khmer, Thai, or Vietnamese - Knowledge of New Space, Earth observation, or synthetic aperture radar (SAR) - Experience with maritime domain awareness or disaster management use cases Process - TA Screening (30min) - Hiring Manager Screening (60min) - Sales Leadership Screening (60min) - Task Presentation + discussion with CMO What do we offer? - TBC (pending HR input) Diversity, equity, and inclusion At ICEYE, we believe that diversity isn't just a buzzword; it's our greatest asset. We're committed to fostering an inclusive environment where every voice is not only heard but celebrated. We know that diverse perspectives breed innovation and creativity, which is why we actively seek out individuals from all walks of life, backgrounds, and experiences. Whatever your background, we want you to bring your authentic self to the table. Join us and be part of a team where differences are not only embraced but cherished, because together, we're stronger. Apply now to start your ICEYE journey, and help us continue to make the impossible possible together. Read more about ICEYE and working with us at iceye.com http://iceye.com