Marketing Manager

Employment: Full-time Infopro Digital is currently recruiting for a Marketing Manager to join our London-based marketing team, leading the Market Access Solutions (MAS) portfolio and supporting our Global Financial Markets division. This is an exciting opportunity for an ambitious marketer ready to take ownership of a portfolio and play a key role in driving client success, lead generation and commercial growth. Working closely with sales teams, clients and marketing colleagues across the globe, you will develop and deliver multi-channel campaigns that generate high-quality leads through thought leadership content, webinars, surveys, whitepapers and roundtables. This role combines strategic planning, campaign execution and stakeholder management, making it ideal for a marketer who enjoys both shaping marketing strategy and delivering measurable results. About Infopro Digital The best of both worlds. That is what a position with Infopro Digital offers you. Infopro Digital is a global B2B company with 4,000 employees and annual revenues of over half a billion dollars, with a presence in 26 countries. Through our market-leading brands, we serve five professional communities – insurance and finance, automotive aftermarket, construction, retail, and industrials – enabling our clients to make informed business decisions and create new opportunities. About Global Financial Markets Our Global Financial Markets division delivers specialist information, research, data, events and marketing services to senior decision-makers across the financial services industry. Through a portfolio of market-leading brands, we support professionals operating across capital markets, trading, market structure, risk management, technology and regulatory functions. Our clients rely on us to connect them with highly engaged audiences through targeted marketing solutions and thought leadership campaigns. About the Role We are looking for a Marketing Manager ready to take ownership of our Market Access Solutions portfolio and help drive the success of client marketing programmes across the financial services sector. You will develop and execute marketing campaigns that generate leads and engagement for client projects, whilst supporting broader portfolio growth objectives. Working closely with sales teams, you will translate commercial objectives into targeted marketing initiatives with clear and measurable outcomes. The role sits within a team of 17 marketers in London and forms part of a global marketing organisation of 27 professionals across Europe, North America and Asia-Pacific. By joining the team, you will benefit from extensive development opportunities, including Digital Marketing Institute certification, access to industry-leading marketing technologies and collaboration with experienced marketing professionals across the group. Key Tasks and Responsibilities Portfolio & Campaign Management Own the Market Access Solutions marketing strategy and campaign execution across the portfolio. Develop and deliver lead generation campaigns including whitepapers, webinars, surveys and roundtables. Take responsibility for campaign performance, delivery quality and commercial outcomes. Identify opportunities to improve campaign effectiveness and audience engagement. Manage multiple campaigns simultaneously while ensuring deadlines and objectives are met. Demand Generation & Lead Generation Execute and track client acquisition and lead generation campaigns across multiple digital channels. Build and optimise marketing automation programmes in HubSpot and lead workflows in Salesforce. Monitor and improve conversion rates throughout the marketing funnel. Develop multi-touch, multi-channel campaign plans targeting defined prospect audiences. Deliver high-quality, engaged leads to internal sales teams. Stakeholder & Client Management Work closely with sales teams to align marketing activity with commercial objectives. Manage relationships with third-party marketing partners and agencies. Develop clear campaign briefs and monitor delivery against agreed objectives. Build strong relationships with internal and external stakeholders to ensure successful campaign delivery. Translate client goals into effective and measurable marketing programmes. Digital Marketing & Performance Optimisation Use campaign data and reporting insights to improve targeting, engagement and ROI. Support and enhance social media activity to drive awareness and lead generation. Leverage AI-powered tools, including Infopro Digital's internal AI assistant, Digi, to improve efficiency and campaign performance. Analyse campaign results and provide recommendations for continuous improvement. Stay informed on emerging digital marketing trends and best practices. Requirements Experience delivering marketing campaigns from planning through to execution and reporting, ideally within a B2B environment. Strong passion for marketing and a desire to take ownership of a portfolio. Proven project management skills with the ability to manage multiple campaigns simultaneously. Confidence working with clients, sales teams and external partners. Strong analytical mindset with the ability to use campaign data to drive performance improvements. Ability to balance strategic thinking with hands-on campaign execution. Strong initiative, sound judgement and a proactive approach to problem-solving. Excellent written and verbal communication skills, including copywriting and content development. Strong understanding of B2B marketing principles. High attention to detail and strong accountability for results. Degree-level qualification or equivalent experience. Desirable Skills Experience with CRM, marketing automation and analytics platforms. Familiarity with HubSpot, Salesforce or similar marketing technologies. Experience running demand generation or lead generation campaigns. Knowledge of email marketing and social media marketing. Interest in financial services, data, research or information-based products. Experience working with AI-powered marketing tools and automation platforms. Benefits This is a hybrid role based in London, with flexibility around working preferences. We offer a fantastic holiday allowance that increases the longer you stay with the company, and you can take your birthday off – on us. You will have access to a 24/7/365 Employee Assistance Programme, providing support and guidance across all areas of wellbeing and mental health, including face-to-face counselling. You will also benefit from access to our extensive learning programmes through our dedicated platform, Generation Infopro. We support giving back, offering paid volunteer days throughout the year where you can contribute your skills and expertise to make a meaningful difference to the lives of others. What You'll Get 25 days annual leave (rising to 30 days with length of service) Birthday day off Group personal pension plan Private medical insurance Life assurance Interest-free season ticket loan Employee Assistance Programme Eye-care vouchers Discounted gym membership Employee discount scheme Bike to Work scheme Enhanced maternity leave of up to 26 weeks' full pay Dependant leave of up to 5 days' full pay per year Dedicated menopause policy with a culture of open, inclusive support Option to buy additional annual leave Dental insurance Health cash plan Personal accident insurance Paid volunteer days Access to Generation Infopro learning and development programmes Learn More About Us Infopro Digital is a B2B group specialising in information and technology. With a presence in 26 countries, the group has 4,000 employees of 79 nationalities. Infopro Digital connects professional communities. Our brands are leaders across five key economic sectors: construction and public sector, automotive, industry, risk and insurance, and retail. Through our solutions, decision-makers make informed decisions and companies develop their business and performance in a sustainable way. Equal Opportunities We provide equal opportunities to employees and job applicants and do not discriminate either directly or indirectly because of any protected characteristic or any other characteristic or activity protected by law. To comply fully with equal opportunities legislation, we monitor all job applications. Applicants are therefore asked to complete equal opportunities questions as part of the application process. This information is collected anonymously, stored securely and used solely for monitoring purposes. There is no obligation to provide this information, and all applicants will be treated equally whether or not they choose to provide it.