Senior B2B Marketing Specialist - Enterprise Saas

You've proven you can execute B2B marketing. Now own the strategy. After 3+ years driving campaigns and generating leads, you're ready for a leadership role where your decisions shape the market narrative. Join us as a Senior B2B Marketing Specialist to own positioning for AI solutions in enterprise. Lead strategy, build positioning, measure impact. Role Overview This is your leadership opportunity. You've spent 3+ years learning B2B marketing execution. Now it's time to own strategy. As our Senior B2B Marketing Specialist, you'll be responsible for our go-to-market strategy, marketing positioning, and integrated campaign execution for enterprise AI solutions. You’ll work directly with sales and technical leaders, and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy, not another manager-level position. This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If you've executed campaigns, generated leads, and are hungry to own strategy, this is your next move. What You'll Own (Strategic Leadership) Marketing Strategy & Positioning Own our go-to-market positioning for AI and Agentic solutions Develop deep understanding of buyer personas, journey, and pain points Translate technical complexity (AI, ML, automation) into business value for enterprise buyers Create differentiated messaging that resonates with C-suite and technical decision-makers Partner with sales on ideal customer profile and account strategy Refine strategy quarterly based on market feedback and competitive moves Content Strategy & Thought Leadership Build and own content strategy that establishes Integrant as enterprise AI expert Produce or lead creation thought-leadership articles, case studies, white papers, webinars, video content Manage content calendar and editorial calendar Collaborate with technical SMEs: translate complex AI concepts into compelling narratives Establish company as credible voice in enterprise AI/automation space Maintain high standards for quality, accuracy, consistency across all communications Guide and mentor junior team members on content creation Integrated Campaign Ownership Plan and execute integrated B2B campaigns targeting enterprise prospects Own campaigns from concept → messaging → asset creation → launch → optimization → reporting Coordinate across channels: LinkedIn, email, paid media, webinars, events, partnerships, sales enablement Lead cross-functional execution with internal teams and external partners Create compelling campaign narratives that connect positioning to buyer needs Measure and optimize campaigns for quality leads, not vanity metrics Demand Generation & Pipeline Impact Focus on generating qualified leads and pipeline influence (not just brand awareness) Define and measure metrics: target account engagement, MQL quality, SQL conversion, pipeline influence Build repeatable demand generation engine that scales Continuously analyze performance and optimize based on data Establish feedback loop with sales to assess lead quality and refine targeting Report monthly on marketing metrics, pipeline influence, and ROI Leadership & Cross-Functional Collaboration Partner with sales leadership on alignment and strategy Collaborate with technical SMEs (engineers, product) to understand and market solutions Manage external partners: agencies, freelancers, vendors Communicate strategy and wins internally and externally Represent marketing in cross-functional meetings and leadership discussions. The Opportunity (Why This Role Matters) Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves. You'll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics, no BS—real business impact. You'll own autonomy: This isn't a manager-level position where you execute someone else's strategy. This is YOUR role. You set the strategy, you measure results, you own wins and learnings. Requirements Experience marketing AI, ML, automation, or advanced technology solutions Experience in regulated industries (biotech, medical devices, finance, manufacturing) Account-based marketing (ABM) or enterprise marketing background Leadership experience: mentored junior marketers or managed projects Comfort with marketing automation platforms (HubSpot, Marketo, Pardot) Familiarity with intent data and marketing intelligence tools Public speaking, podcast, or thought-leadership background Experience with B2B SaaS GTM (go-to-market) strategy Unique ability to speak "engineer" and "buyer" fluently Benefits Salary: $85,000–$120,000 annually Good-faith estimate based on experience, qualifications, and role scope California SB 642 compliant Actual offer within range based on background and impact