Social Media Manager

About Campfire Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently. About the role You'll run Campfire's social presence and turn it into a real channel: the company voice on LinkedIn and YouTube, a credible presence in the Reddit communities where our buyers ask questions, and the executive and employee voices that make a B2B brand feel human. You'll own strategy, programming, community management and reporting, working closely with our content, video and influencer teams. What you'll do - Own the social strategy and content calendar across LinkedIn, YouTube and Reddit, with channel goals tied to reach, engagement, community growth and assisted pipeline. - Program and publish daily: write posts, adapt video with the Content / Storytelling team, and run YouTube channel operations (titles, thumbnails, playlists, Shorts, community posts). - Build Campfire's Reddit approach with the SEO & AEO Manager: find the right communities, participate transparently and helpfully rather than promotionally, and track how that presence shows up in AI answers. - Run executive and employee social programs: ghostwriting and coaching for founders and leaders, employee advocacy, and launch amplification. - Own community management and social listening: respond, escalate, and route insights to Product, Product Marketing and Support. - Partner with Influencer Marketing on creator amplification and with Paid Media on organic-to-paid handoffs (boosting, thought-leader ads). - Report monthly on channel performance and what we learned, and test formats constantly. What you'll bring - 6+ years managing B2B social for a company or brand, with proof you've grown a channel and an audience. - Excellent short-form writing and a sharp eye for what works on LinkedIn, YouTube and Reddit specifically; you know these are three different cultures. - Hands-on YouTube channel management (analytics, packaging, Shorts). - Reddit fluency: you understand subreddit norms and moderation, and how to build credibility without getting the brand banned. - Comfort working with video (briefing, light editing, captions) and with scheduling and listening tools. - Judgment and speed; you can handle a live moment or a tricky thread without escalating everything. Nice to have - Experience building executive or founder personal brands. - Basic design skills (Figma or Canva) for on-brand templates. - An understanding of how social and community content influences AI-answer visibility. What success looks like in 30 days - Channels and audience audited; social strategy, cadence and KPI framework published. - Executive social program live with at least two leaders. - Reddit playbook agreed with SEO & AEO and active participation under way.