E-Commerce Marketing Specialist

Employment: Full-time Experience: Associate Education: Bachelor's Degree The E-Commerce Marketing Specialist will drive traffic, engagement, and online sales for webook.com through performance marketing, SEO, and content optimization. The role focuses on maximizing visibility and conversion through data-driven strategies and effective digital campaigns. Key Responsibilities: Execute performance marketing campaigns across Meta, Google, and other platforms. Manage SEO/SEM and optimize product listings to improve visibility and ranking. Coordinate promotional campaigns aligned with the marketing calendar. Track key metrics including traffic, CTR, conversion rate, and ROAS. Collaborate with creative, content, and product teams on campaign execution. Manage CRM and email marketing for retention and re-engagement. Prepare weekly and monthly performance reports and insights. Requirements Bachelor’s degree in Marketing, E-Commerce, or related field. 2–4 years of experience in digital or e-commerce marketing. Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools. Knowledge of SEO principles and e-commerce CMS platforms. Data-driven mindset with strong attention to detail.