Manager, Digital Growth

Employment: Full-time Experience: Mid-Senior level Education: Bachelor's Degree Job Description: Reporting to the Head of SME Business, you will drive digital growth by leading the strategy, execution, and optimization of paid digital channels, with a strong focus on performance marketing to generate high-quality leads and maximize ROI. You will collaborate closely with the marketing team to develop and amplify content across social media and e-commerce platforms, driving customer acquisition, increasing sales conversion, and strengthening overall brand presence. In this role, you will leverage deep expertise in digital channel management, apply data-driven insights to guide decision-making, and work cross-functionally with key stakeholders to deliver scalable and measurable business results. Key Responsibilities: Lead and manage the Digital Growth team to drive merchant acquisition, revenue growth, and overall performance of the SME business Develop and execute digital growth strategies across social media and e-commerce platforms to expand SME merchant engagement and increase platform traffic and conversions Oversee content strategy and execution for SME-related communications across digital channels, ensuring consistent brand messaging and relevance to target merchants Monitor and analyze cross-channel performance data including traffic conversion and campaign performance to optimize marketing effectiveness and maximize return on investment Manage and allocate digital marketing and content budgets, ensuring efficient use of resources to achieve growth and business objectives Collaborate with internal marketing and cross-functional teams to develop localized and customized campaigns that strengthen brand presence and support SME acquisition Identify growth opportunities and continuously optimize digital funnels including content performance, paid media, and e-commerce touchpoints Requirements Bachelor’s degree in Business Administration, Engineering, Marketing, or a related field 5+ years of experience in performance marketing, digital marketing, or growth roles, preferably within e-commerce or digital platforms Proven leadership and stakeholder management skills, with the ability to lead and develop a high-performing team Strong analytical, critical thinking, and problem-solving abilities, with experience using data to drive marketing and growth decisions Hands-on experience with digital media and performance marketing platforms, such as Meta Ads Manager, Google Ads, TikTok Ads, and Shopee Ads Creative and proactive mindset, with the ability to identify opportunities and experiment with new growth initiatives Proficiency in Thai and English (written and verbal) Ability to thrive in a fast-paced, dynamic environment