Senior B2B Product Marketing Manager (f/m/d)

Schedule: full-time Employment: permanent What makes Outdooractive unique worldwide We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future:  To become the largest digital travel guide in the world. Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do. "Only by taking new paths you leave visible marks." Hartmut Wimmer, Founder Outdooractive You will make Outdooractive's products and solutions understandable, relevant, and sellable to a range of business customers. You will connect product, sales, and marketing, turning complex offerings into clear value propositions, robust go-to-market plans, and measures that demonstrably contribute to the B2B pipeline. Your new job You develop and sharpen B2B positioning, value propositions, and core messaging for our business types You translate product features and technical capabilities into clear customer benefits and compelling sales arguments You plan and manage go-to-market activities for new products, packages, and releases You further develop the B2B website, landing pages, and Digital Sales presence from a market and customer perspective You create sales materials, presentations, arguments, and enablement content for Sales, Customer Success, country teams, and resellers You systematically build customer cases, references, and testimonials You design webinars, campaigns, events, and other demand generation activities You define B2B target audiences, segmentation logic, and functional requirements for newsletter and marketing distribution lists How you can convince us of your qualities Several years of experience in B2B product marketing, B2B marketing, or a comparable market-facing role Experience with digital products that require explanation, ideally in SaaS, platform business, or tourism technology Strong understanding of B2B sales processes, go-to-market, demand generation, and sales enablement Ability to translate complex product capabilities into clear customer benefits and concise messaging Experience with websites, landing pages, webinars, campaigns, and lead generation Strong market and customer understanding, along with confident stakeholder management Structured, independent, and execution-focused way of working Excellent written and verbal communication in German and English What we offer you Pro Plus Version of the Outdooractive App - Free for All Employees Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures. First Aid Courses Be well-prepared and safe for all your outdoor activities. Flexible Working Hours Work in a way that fits best with your life. Company Pension Scheme We secure your future – with an attractive company pension plan.  Support in Difficult Times In challenging times, we stand by you with support and assistance. Sustainability We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet. Catering & Energy Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday. Environmentally Friendly Mobility & Fitness Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health. Corporate Benefits & DRV Travel Industry Card Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures. Team Events & Traditions Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating. Gifts We celebrate you and your successes – with special surprises and gifts. Family, Values & Future Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.