Senior Growth Marketing Manager (f/m/d)

Schedule: full-time Employment: permanent What makes Outdooractive unique worldwide We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future:  To become the largest digital travel guide in the world. Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do. "Only by taking new paths you leave visible marks." Hartmut Wimmer, Founder Outdooractive You will own the digital B2C growth funnel—from acquisition through registration, onboarding, and conversion to retention, upselling, and win-back. You will combine performance marketing, lifecycle communication, data analysis, and conversion optimization to ensure that marketing activities make a measurable contribution to user growth, subscriptions, and revenue. Your new job You manage the digital B2C funnel from user acquisition through long-term customer retention You plan, manage, and optimize paid media activities, with a particular focus on Apple Search Ads, Google, and paid social You analyze and improve registration, onboarding, trial, and subscription conversion You develop lifecycle communication strategies for activation, retention, upselling, reactivation, and win-back You define target audiences, segmentation logic, campaign requirements, and specifications for CRM and marketing automation journeys You plan and evaluate A/B tests, landing pages, and other conversion optimization initiatives You are responsible for performance reporting, tracking requirements, and evaluating channel effectiveness and ROI You analyze acquisition costs, conversion, retention, churn, and customer lifetime value, deriving actionable recommendations You manage external media and performance specialists, ensuring transparency around performance, costs, and learnings You work closely with Product, Data, Technology, Operations, Brand, Editorial, and Social Media Clear scope of responsibility:   You are not responsible for the technical operation of the CRM system. Instead, you own lifecycle strategy, segmentation logic, campaign requirements, and performance. Technical implementation is carried out in close collaboration with Operations, Product, and Technology. How you can convince us of your qualities Several years of experience in growth marketing, performance marketing, or lifecycle marketing Strong understanding of digital funnels and subscription, app, SaaS, or e-commerce business models Solid experience with paid media, CRM and lifecycle communication, and marketing automation Experience with analytics, tracking, attribution, A/B testing, and conversion optimization Strong analytical skills and the ability to translate data into clear decisions and actions A hands-on mindset with a willingness to actively execute campaigns and experiments Experience managing external agencies or specialist partners Excellent German and good English communication skills Interest in outdoor activities, digital products, and user-centric growth What we offer you Pro Plus Version of the Outdooractive App - Free for All Employees Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures. First Aid Courses Be well-prepared and safe for all your outdoor activities. Flexible Working Hours Work in a way that fits best with your life. Company Pension Scheme We secure your future – with an attractive company pension plan. Support in Difficult Times In challenging times, we stand by you with support and assistance. Sustainability We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet. Catering & Energy Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday. Environmentally Friendly Mobility & Fitness Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health. Corporate Benefits & DRV Travel Industry Card Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures. Team Events & Traditions Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating. Gifts We celebrate you and your successes – with special surprises and gifts. Family, Values & Future Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.